Social Media Marketing

Social Media Marketing

Introduction to Social Media Marketing

Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more. Social media marketing for business involves using websites such as Twitter, Facebook, and Foursquare, to grow your business online. Business owners can choose to connect with friends, ...
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Social Media Portal (SMP) is a news and information directory mapping all aspects of social media globally. SMP has free resources through social media technology on academics, advertisers, businesses, marketers, PRs, researchers and more. We spoke to Tim Gibbon, Director of the Social Media Portal about what partnering with a4uexpo London means to SMP, Tim said that “ At the Social Media Portal (SMP), we seek to partner with progressive and intelligent conferences that are ...
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Sites for social news appear quite often which disappear after a number of seconds. A social news site does not become useful until it gains a solid community adding and voting on links, but it is difficult to gain a community if the site is not useful. A few popular social news sites are:
  1. Digg,
  2. Propeller (formerly Netscape),
  3. Reddit, and
  4. Newsvine.
All of the above have an elaborate community and a different appearance ...
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Web 2.0 was introduced as social bookmarking became popular with Digg and Delicious. Since this inception, social bookmarking has evolved and grown with only a handful of the original social bookmarking sites retaining some sort of relevance (Reddit, StumbleUpon, to name a few). Yet, social bookmarking can send your website hundreds of thousands of visitors overnight (aka the ‘Digg Effect’). Social Bookmarking Sites List
  1. Digg
  2. Folkd
  3. Colivia
  4. Diggita
  5. Ebaum’s World
  6. LinkaGoGo
  7. News Me Back
  8. ...
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Social Networking is connecting to friends and family through the usage of the Internet. Social networking websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends, family, and acquaintances you already have in real life. The most well known social networking sites are Facebook, Twitter, MySpace, and Bebo. These sites allow you to share photos, videos, and information, organize events, chat, download music and ...
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Online marketing (web marketing/internet marketing) is the process by which a business can sell its services and products over the Internet. In such a competitive world, for every type of business, use of online marketing has become really important. One reason why businesses give more importance to is their ranking in search engines is because there is a notion that in order to succeed in an online business, ranking high in Google search is extremely ...
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Goal Setting In a Social Environment

Uncontrolled communications channels are the media used to present messages that an organization has less control over. They cannot be easily influenced by the company. These media include press reports, feature articles, and TV programmes. Although controlled communications including press releases and exhibitions can be used by organizations to influence these channels, what is reported and the way in which it is presented ultimately rests with outside agencies. Even though it is more difficult to manage ...
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Being transparent means that no secrets or vital information should be kept from the team. Secrets can poison any work culture. Here are 5 musts to being a transparent leader:
  1. Listen and provide feedback – being a good listener is a must but being a good leader and providing feedback in an absolute. Try to avoid overpromising when you give feedback …… by the way, this is so easy to do!
  2. Communicate with effectiveness and efficiency – ...
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The importance of listening applies to more than only academic and professional purposes. Understanding how to practice good communication even in your day to day life, among friends, family, and significant others, is important for a number of reasons:
  1. fostering good self-esteem,
  2. maximizing productivity,
  3. improving relationships, and
  4. becoming a better speaker.
It is easy to mistake listening as a simple, passive task, but it requires more than just the ability to absorb information ...
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A key part of a successful social media strategy is knowing what results are desired out of social media since this will drive actions and help in measuring progress. Select Your Key Social Media Marketing Metric
  1. Traffic: If you’re an ad-supported website, you care a lot about eyeballs on your site. More eyeballs mean more advertising dollars. You want to use social media to drive a larger and larger audience to visit your website.
  2. ...
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Increased traffic to your site Social media marketing can significantly increase the traffic to your site. This traffic consists of both primary and secondary traffic. Primary traffic comes directly from the social media site where your content is tagged to read your article or watch your video. Secondary traffic comes from a third party website that has linked to your site after seeing it tagged on a social media site. Although a larger portion of ...
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Awareness is the first step in the customer purchase process. A prospective buyer needs to be aware of the product or service before evaluating and consciously choosing to purchase the brand. Measurements of the early stages of the customer purchase funnel are dependent on surveys of perceptions such as awareness, consideration, preference and/or purchase intention. This is where the definition of brand awareness becomes incredibly important. If you are making the case that brand awareness ...
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