Objectives of Marketing

Helping you set marketing objectives to provide the right direction to meet your goals. Once you have established your strengths and weaknesses and the opportunities and threats available through the marketing audit you can redefine your marketing objectives and how these fit into your business objectives.

Typically, clients marketing objectives include some or all of the following:

  1. Increase sales
  2. Build brand awareness
  3. Grow market share
  4. Launch new products or services
  5. Target new customers
  6. Enter new markets internationally or locally
  7. Improve stakeholder relations
  8. Enhance customer relationships
  9. Improve internal communications
  10. Increase profit

Developing SMART Marketing Objectives

Essentially your marketing objectives need to fit in with the overall business objectives and drive the direction of your marketing strategy. To be effective, any objective should be SMART.

A SMART objective is always:

  1. Specific
  2. Measurable
  3. Achievable
  4. Realistic
  5. Time-bound

The purpose therefore of setting SMART objectives is to clarify where you want to be, providing a measurable objective that can be monitored and plans developed to help meet the business goals.

Marketing objective examples

Typical marketing objectives we see clients set include:

  1. To increase the number of enquires from our marketing communications activities by 15% by the end of the year
  2. To increase sales by 20% within 18 months

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