Marketing & Sales

Marketing & Sales

Introduction to Marketing

There are many definitions of marketing, however put broadly, marketing is a strategic mix of business activities that work towards a bigger goal of building your brand and business. Marketing is about identifying and understanding your customers and developing products and services that meet their needs. Marketing is important across many areas of your business, including how your customers are greeted on the phone, your customer service procedures, what your staff wear, and your email signature ...
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Today, large and small-scale, global and local, innovative and traditional, public and private, everyone is competing for the same market. Companies have realized the power of holistic approach to marketing to create and maintain a desirable demand, reputation, and competition. The role of marketing is too diverse to be summarised in one small article. Nevertheless, we’ve come up with few arguments to state the importance of marketing in today’s world.  Creating A Brand According to Stephen King of the WPP ...
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Helping you set marketing objectives to provide the right direction to meet your goals. Once you have established your strengths and weaknesses and the opportunities and threats available through the marketing audit you can redefine your marketing objectives and how these fit into your business objectives. Typically, clients marketing objectives include some or all of the following:
  1. Increase sales
  2. Build brand awareness
  3. Grow market share
  4. Launch new products or services
  5. Target new customers
  6. Enter new markets internationally ...
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The marketing mix deals with the way in which a business uses price, product, distribution and promotion to market and sell its product. The marketing mix is often referred to as the “Four P’s” – since the most important elements of marketing are concerned with:
  1. Product – the product (or service) that the customer obtains
  2. Price – how much the customer pays for the product
  3. Place – how the product is distributed to the customer
  4. Promotion – how the customer is found and ...
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To stay in the market for long and to find a position in customers’ minds, you have to think like customers and form strategies which benefit both the parties. The 4C’s marketing concept focuses on niche marketing, unlike mass marketing which was propagated by the 4P’s. The more you know the consumer, the better are your targeting strategies, and more is the conversion rate. The 4C’s of Marketing Mix are: Consumer wants and needs Similar to product ...
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The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these are slightly different in case of services.
  1. Product: In case of services, the ‘product’ is intangible, heterogeneous and perishable. Moreover, its production and consumption are inseparable. Hence, there is scope for customizing the offering as per customer requirements and the actual customer encounter therefore ...
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Marketing Mix 4 Ps and 7 Ps

4P’s of the Marketing Mix: Product A business starts with a need.  It is this need of a specific market that the company should provide the solution to. This solution is a product or a service that the company has the resources to provide. Product is one of the P’s referred to in the marketing mix enumerated in basic marketing theories. Companies have to take time to develop a quality product that is responsive to the needs of ...
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4P’s of the Marketing Mix: Price Price is the amount of money that your customers have to pay in exchange for your product or service. Determining the right price for your product can be a bit tricky. A common strategy for beginning small businesses is creating a bargain pricing impression by pricing their product lower than their competitors. Although this may boost initial sales, low price usually equates to low quality and this may not ...
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4P’s of the Marketing Mix: Promotion Promotion is the part of marketing where you advertise and market your product, also known as a promotional strategy. Through it, you let potential customers know what you are selling. In order to convince them to buy your product, you need to explain what it is, how to use it, and why they should buy. The trick in promoting is letting consumers feel that their needs can be satisfied ...
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4P’s of the Marketing Mix: Place (Distribution) Place refers to distribution or the methods and location you use for your products or services to be easily accessible to the target customers. Your product or service dictates how it should be distributed. If you own a retail shop, for example, the distribution chain ends with you and you supply to your customers directly. If you own a factory, your options will be to either sell your ...
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7P’s of the Marketing Mix: People in the Marketing Mix In marketing mix, people are also important. In fact, without them, products will not exist. Without them, no one would be responsible for selling and getting those products out there. However, more often than not, the importance of people in marketing is being neglected. This is due to the fact that not everyone is being respectful of their customers. How many times have you seen establishments fail ...
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7P’s of the Marketing Mix: Process The Glorious Processes of Marketing Let’s talk about the marketing mix process. It’s really one of the most important things in the marketing mix 7P’s. After all, no business has survived without a proper plan in place to back it and no advertising campaign has been successful without proper processes of execution. In short, in whatever it is that you need to do in life, there really has to be a ...
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7P’s of the Marketing Mix: Physical Evidence Why Physical Evidence is Important in Marketing It is said that you shouldn’t judge a book by its cover. But come to think of it, more often than not, you choose to buy or patronize products that already look appealing on the get-go. This is because you really do not expect people to research first about the products they want to buy all the time. For example, if ...
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