Online marketing (web marketing/internet marketing) is the process by which a business can sell its services and products over the Internet. In such a competitive world, for every type of business, use of online marketing has become really important.
One reason why businesses give more importance to is their ranking in search engines is because there is a notion that in order to succeed in an online business, ranking high in Google search is extremely important. SEO has become the popular buzz word today. In addition to this, business owners have forever believed that internet users totally rely on these rankings and take it as a part of a business’s credibility. In other sense, it is assumed that websites that have good rankings in search engines like Google are much more reliable than the ones that do not easily show up in the results. Moreover, Online Marketing strategies like keyword based content is given more attention so that it may drive more traffic to one’s website. That would then lead to increase in sales.