Category: 01) Introduction to Marketing

The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, Read more…

To stay in the market for long and to find a position in customers’ minds, you have to think like customers and Read more…

The marketing mix deals with the way in which a business uses price, product, distribution and promotion to market and sell its product. The Read more…

Helping you set marketing objectives to provide the right direction to meet your goals. Once you have established your strengths and Read more…

Today, large and small-scale, global and local, innovative and traditional, public and private, everyone is competing for the same market. Read more…

There are many definitions of marketing, however put broadly, marketing is a strategic mix of business activities that work towards Read more…

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Marke 01) Introduction to Marketing